Last month, I made a post about my participation in this year’s Walk for Hunger. A few days ago, I reached a milestone in my fundraising: $250 or 50% of my goal. Someone from the Walk for Hunger Twitter asked if I had any special tips on how I did it.
I had a number of factors working against me. First off, I’m a relative newcomer to the area, so I don’t have a great deal of connections. No longtime friends who “owe me one”, extended family I could sweet-talk… Secondly, as we all know, times are tough. The people most likely to donate to a charitable organization are working middle-class folks, and with less expendable cash in their pockets, organizations like Project Bread are feeling the burn. So what am I doing to raise money?
1. Create a webpage on Project Bread’s site.
This is a free option for people who have registered for the Walk online. Even if a person has never created a webpage before, it’s really a no-brainer with the WYSIWYG editor they have on the site. I urge everyone who is registered for the walk to use the free website. Customize the wording, upload images, change the colors, and customize your link so you can send it to anyone with an internet connection.
Project Bread also has a good number of facts on their site about hunger in the commonwealth that may be of interest to your friends and family. On last year’s walk, I saw a sign that read that, for every $50 donated, Project Bread could purchase up to 250 lbs of food. People like knowing how their donation is going to impact someone, and even if they only donate $10, I like to let them know that it could mean 50 lbs of food for a hungry person.
2. Promote your cause.
Now that I had a link, I sent it around. I put a link on my LinkedIn profile and used social networking sites (Twitter, Facebook, MySpace) to get the word out about what I was doing and how much money I planned to raise. On Facebook, I even followed my sister’s example and created a Facebook group dedicated to my “cause”!
3. Ask!
Even if you’re like me and don’t know a whole lot of people, many people you do know may be willing to lend a hand. You don’t have to flat-out ask for donations (although that might work for you!), but if you just spread the word about the Walk and what you’re doing, people may offer. Additionally, I have sent out individual emails to people whom I felt would be sympathetic to Project Bread’s mission, as well as regular (every couple of weeks) bulletins/notes on social networking sites updating my friends on my progress and giving them the opportunity to donate.
4. Get your employer involved.
Many companies have programs that will match an employee’s donation to a particular organization. While the company didn’t turn up when I used Project Bread’s matching gifts search engine, I filled out a form here and learned that my company did have such a program. There were some guidelines and criteria that had to be met, but essentially I have to fill out a form and cross my fingers. So in a few weeks, my $250 may very well be $500!
Bonus Tip: Bake sales
I have never gone this route, but a friend of mine raised over $200 after selling her home-baked goods, so it’s worth a shot if you’re a good baker!
– and don’t forget to thank those who have contributed to your Walk. First of all, it’s plain good manners. Secondly, people who have donated in the past are more likely to donate in the future, so don’t burn any bridges by coming off as ungrateful!